Most of us love a good DIY now and then. But, even though HGTV’s many series have slimmed the process into a well-crafted 30-minute episode, we wouldn’t want everyone running out to the local hardware store to start laying the foundation for their future home. Or someone you just met re-building the transmission in your car. Generally, we would hire a professional to ensure that we get the best outcome possible.

A professional website designer is no exception. A professional knows how to make sure your website makes a great first impression on your potential clients/customers, and that your website represents your company in a professional, on-brand way. Still not sure? Here are our top three reasons you need a web designer:

Uniqueness and Customization

There are over 1.2 billion websites on the web today, with more being added every minute. Accounting for the 75% that are not active, that leaves us with millions of active websites at this very minute. How many are also targeting your audience? What are you going to do to stand out?

With a simple Google search, you could find a pre-built template that hundreds, if not thousands, have already used. Purchasing a nice template may sound like the easiest and most cost-effective solution, but you risk just blending into the crowd; they leave little room for future changes and expansions of your business. With most of these. in order to add additional features, you will have to rebuild the whole site.

Web designers also pride themselves on being informed and providing the best service to their clients. Part of this means staying up to date on all the new technology and design trends. In the world of WordPress, there are updates all the time. Designers aren’t just making things look “pretty”. What makes the difference between a DIY or a professional site are things like the website’s flow, organization, and navigation.

Professional designers understand the importance of not only making the site look nice but also making a site that is marketable and conducive to the user experience.

Expertise and SEO

Everyone I’m sure has had their fair share of frustrating moments trying to learn something new when it comes to building a website. Things such as browser compatibility, mobile compatibility, responsive design, or web standards can seem very daunting to someone with limited experience in the field. So why not let a well trained professional worry about this?  For you, it is taking away valuable time from you that could be spent growing your business and doing what you do best; for them, it is something that they love doing and are good at.

Building a website is not all about what you can see on the screen; it has to function properly behind the scenes, too. It’s easy to get distracted by front-end functionality and aesthetics and neglect your website’s SEO, probably because you can’t see the positive effects immediately. Designers know how powerful SEO affects not only the amount of traffic your site is getting, but also whether that traffic is the correct traffic. They will take all of this into consideration during the development process.

Results

Contrary to popular belief, a website is never fully complete. Just like your car needs regular oil changes or new tires or your shop needs new products, your website needs continual maintenance to keep it current and relevant to your industry. Technology is always changing and growing, and for websites to remain popular they need to remain up-to-date with new trends and changes. When partnering with a web designer, you can make sure that there will always be someone you can turn to who already knows the ins and outs of your site to help you make any necessary updates or changes down the road.

At the end of the day, hiring a web designer will be faster, easier and more cost-effective in the long run. Everyone wants to see a return on their investment, and a well-designed website will produce better results.

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