The Inspire Blog

WordPress/tech guides, design tips, and inspiration for your life

3 Awesome Ways a Professional Website Will Grow Your Business

by | Mar 10, 2017 | Web Design, Resources

Salt Inspired Design | WordPress + Divi Websites for wave makers, rule breakers, and visionaries.

Do you keep hearing that you need a website for your business? Whether you’re a coach, an illustrator, or a small business, a professional website is essential.

 

Here are a few reasons why you need a website to keep growing your business:

 

1. Visibility

 

Have you ever searched the entire house for something, only to realize it isn’t even there? It could be at a family member or friend’s house, but you’re sure you’ll find it eventually (hopefully). It can also be really frustrating when it comes to potential clients or customers finding you online; their frustration is never a great first impression on your business.

 

Research indicates that 91% of people don’t go past the first page of their search results, and over 50% don’t go past the first 5 results. Now that sounds crazy and intimidating, right?

 

Okay, take a deep breath and let’s dig a little deeper.

 

Just like most things on the enormous World Wide Web, that information isn’t to be taken at face value. These results seem rather high, but there is a reason. Of the estimated 2.5 billion searches performed every day. a large number of those searches are Navigation searches. That simply means that the person searching had a pretty good idea of what they were looking for; they just needed something to point them in the right direction. But, for any new (or seasoned) business, it’s still important to get as close to the top as possible. That is something that a professionally designed site can help you with. When you’re shopping, you may not always take the shirt at the top of the stack, but I bet you rarely dig all the way to the bottom for one (poor bottom shirt).

 

2. Reliability

 

Sure, you can always reach an audience without a web presence. For many, it’s easier to do some marketing on social media and by word of mouth, and that may help a little. But in 2017, your web presence plays a large role when people are looking for small businesses. They want to know that you’re stable, that you’ll be around tomorrow if they need you, and that you’re current. Not only does your website help customers find you, but a combination of your website and social media allows them to get to know you, find your location, and connect with you. It’s that relationship that will build authority and dedication. We live in a world that constantly feels the need to be more and more connected to each other and the lives around them.

 

3. Sustainability

 

Now that you’re online, you have a free marketing tool at your disposal: your email list. Email lists can be amazing. Just imagine having a list of potential clients ready at all times, where all you have to do is press “SEND”. Even when you’re not pitching a sale, you have access to send all of your new potential client’s important information, whether it’s a new product, changes at the store, or special promotions. It’s an easy and inexpensive way to keep building that relationship that will continue to grow with every update or click.

 

Have questions? Need help from a WordPress expert? Comment below, or click on the chat bubble in the right corner to send us a message. We can’t wait to talk to you!

 

And as a bonus, you can sign up below to get your freebie, The Best Free WordPress Plugins Cheat Sheet!

Share this post:

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

About Us

Salt Inspired Design | WordPress + Divi Websites for wave makers, rule breakers, and visionaries.

We’re Kyle and Carrie, a husband and wife WordPress design/tech studio near 30A/Santa Rosa Beach, Florida, but we work with clients worldwide.

We support creative, ethical, and adventurous entrepreneurs and small businesses who have a passion for doing good in the world so they can be more visible online and keep making waves in their community and the world around them.

Topics

Latest Featured Posts

Transgender Day of Visibility

Transgender Day of Visibility

Today is Transgender Day of Visibility. I am grateful every day of my life. I am grateful for the people I am surrounded by and for the privileges I have. I am a father of three amazing kids. While they are not biologically a part of me, they are the best part of me. I am a husband to the most amazing person I ever had the privilege of meeting and who is an amazing mother to our children.

5 Tips for Getting the Most Out of Your WordPress Site

5 Tips for Getting the Most Out of Your WordPress Site

In today’s competitive online world, your website is crucial. It affects how the market sees you and also what you can do regarding promotions and selling online. Therefore, you need to have a killer strategy to ensure your site succeeds. One of the best ways to do this is with WordPress. However, there are certain tips you need to consider when using this platform.

[fts_instagram instagram_id=3037386845 access_token=3037386845.da06fb6.303616f6d0da4bb59f1a186262cb4015 pics_count=6 type=user width=100% profile_wrap=no super_gallery=yes columns=6 force_columns=no space_between_photos=0px icon_size=40px hide_date_likes_comments=yes]